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Easy Content Management
Harry Potter Electronic Press Kit
The Work
When the seventh and final book of the Harry Potter series was due to be published, Scholastic books was being bombarded by media requests. So they assembled all of the press releases, cover art, photos, and other material they had and they made it available to the press in the form of a fully multimedia electronic press kit.
In this project, speed and simplicity were keys. It had to be out the door quickly, but it had to represent the legendary brand of Harry Potter well - not just to fans, but to members of the press, who were using our presentation for background material in their articles on the publication of Harry Potter and the Deathly Hallows - the seventh and final book of the series.
Using music and graphics provided by Scholastic, as well as a very brief video clip they'd prepared for another project, we created the Harry Potter Electronic Press Kit as a stand-alone Flash player. It was met by rave reviews, and updated with new material as time passed. It's a great example of turning a problem into an opportunity.