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Easy Content Management
MENC - The National Association for Music Education
The Work
The well-loved MENC web site had grown to be hundreds and hundreds of pages in size, without any content management or dynamic tools. In 2008, it was time to re-organize, re-design, and re-develop a back end that could handle the massive amount of complex content management that MENC required.
The MENC project was monumental, and required us to call in our frequent partners to make sure we did this right. Graves Fowler Creative supplied the elegant and intuitive design work, and the amazing team at Blue Atlas Interactive provided the back-end development and content management system.
The "My Music Class" component of the MENC web site was recognized by the Web Marketing Association for Outstanding Achievement in Web Development in 2008.
"Our old Web site was out of control -- massive, disorganized, and filled with twelve years of outdated information and cumbersome programs. Jeff had the vision to take this monster and turn it into an organized, attractive, easily navigable resource for our 130,000 members and many more visitors. In addition, he took our ideas for new Web services for our members (such as a searchable, interactive database of music lessons) and made them into reality. His team worked professionally and efficiently with our Web and IT staff members, and the support we were given through the transition to the new site and following the launch was outstanding."
Elizabeth Lasko, Director of Public Relations and Marketing, MENC, Reston, Virginia
MENC is the worldwide leader in Music Education, providing guidance, lesson plans, and advocacy for musicians, students, educators, and those who support them.
Visit MENC's web site at: menc.org